 The Candyman CAN Sweet goods. The Haas group wants to lead its world brand PEZ again alone and take over the independent US folder. Of Cornelia Wenny The edition " brautpaar " is most valuable. Exist still some bridegrooms, but hardly a bride, who would complete the two-piece collecting tank object. Somewhere in the world she will probably have to be found; here in the upper-Austrian Traun, as it were at their place of birth, it had to be replaced however by a subsequently manufactured copy. Now it is to Garfield and Disney headings in a type ancestor gallery of the PEZ family, which out-nodded as Zuckerlspender beside the original Snoopy -. Internationally AG, Manfred Foedermayr, they serve the boss of the PEZ not only as cult objects, but as its dream manifested in plastics: the world brand PEZ again alone from Austria to lead and their new life einzuhauchen. Their Bekanntheitsgrad is unbroken, but would always be called it " which, gives it still? ", the convinced Markenartikler complains. Not so in the USA: There the " PEZheads " operates collecting tank mentioned a true cult around the barrenfoermige Pfefferminzbonbon, more still around the " Dispenser ", which are exchanged, concerned and auctioneered over Internet forums and at meetings, with point prices up to 5000 dollar (75,000 Schilling). Innumerable Websites praises new " Hot Stuff ", PEZ donors has prominent appearances in TV series and motion picture films, and in the California Burlingame even a museum is dedicated to them. Historical correction Only: PEZ Candy Inc. with seat in orange, Connecticut, is in private hands, since the then US sales organization of the Austrian manufacturermanufacturer manufacturer OD Haas had to be sold in the sixties. Now Foedermayr wants history " to correct " and the US enterprise, which last gained converted 555 million Schilling conversion, again to incorporate. For the plan to unite all international PEZ activities some preliminary work was carried out: Marketing, Design and license monitoring personnel rigged with the target, apart from sizes such as Haribo or the Spanish Chupa Chups (Lollipops) " a recognized Player within the niche area Novelty Candy to become " (Foedermayr). It does not want the label up-soft, therefore it continues to set on Komprimatprodukte with donor, " each year to at least two new series ". Since one and a half years operates he on the austro American reunification and has even a common development started up, a wolligen bear as a donor, " Fuzzy Friend " baptized. Foedermayr waehnt itself briefly before termination of the business and does not want not to call the purchase price, which he wants predominantly to finance over outside capital. Branchenueblich is to be counted on 0,8 per cent of the conversion. The Merger became the 420 million Schilling conversion, that the Trauner enterprise (total sales 2000: 1.5 billion Schilling) at present with PEZ world-wide generated, thus more than double. The intensified market appearance might lend to the united PEZ brothers also more negotiation weights with the lizenzvergabe for Comics Spenderkoepfe, which strikes itself usually between ten to twelve per cent of the conversion to beech. To the whole project Scott McWhinnie is however only reported a decided " NO COMMENT " from PEZ Candy EO. The " PEZident " nevertheless mentions that it will come shortly to Austria. Culture turn Whether Manfred Foedermayrs coup succeeds or is undisputed not, that some did, since he came 1999 to the rudder of the exempt private company OD Haas naehrmittel GmbH. First of all: An enterprise of this name exists no longer, but two parallel existing getting thing. the PEZ internationally AG, is to force the cash Cow of the company internationally. The other one, OD Haas internationally GmbH, considered the Austrian and Eastern European subsidiaries with the classical authors such as baking powder, sweets, Italian specialities and the expanding baking backwarenbereich, which bring already 460 million Schilling conversion. The latter was the work of reconstruction of young manager Foedermayr, which, secondly, enabled a " culture turn " in the house to Haas: that with it a Nichtfamilienmitglied came on the chief armchair. Since that time one hears nothing more of the controversy among the four Haas children, which had been publicly delivered since the death of the father Eduard IV. in the year 1990 and who went around whether son Eduard V. might take over the enterprise majority and thus the management according to articles of association of his sisters. Today the three Haas daughters with 20 and Eduard each with 40 per cent are owners both of the getting things and do not mix together operationally. |
PEZ® and the PEZ® name are registered trademarks of PEZ® Candy, Inc.
PEZ Central is not affiliated with the PEZ Candy Company in any way.
All other material ©2001, Benjamin Scanlon.
This page is not endorsed or affiliated in any
way, shape, or form to PEZ®Candy Inc.